This summary and review of the book, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, was prepared by Jared Bentley while a General Business major in the College of Business at Southeastern Louisiana University.
This summary and review of the book, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising, was prepared by Jared Bentley while a General Business major in the College of Business at Southeastern Louisiana University.
Read more:
A Summary and Review of Hey Whipple, Squeeze This by Luke Sullivan for Thinking Executives – and Those Who Want to be One | Bookstove
David Wyld, Professor of Management
Southeastern Louisiana University
Wyld About Business (http://wyld-business.blogspot.com/) and
Management in a Minute (http://managementinaminute.blogspot.com/)
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