Wednesday, January 21, 2015

Management 695 Executive Book Summary and Analysis Project - Book Selection



Please review the two articles below with links to the top social media books that you have to choose from for the Executive Book Summary and Analysis Project. The lists in these articles are alphabetical, based on the last name of the author (or lead author in the case of multiple authors). Part 1 includes book from authors with last names from A-L, with Part 2 having books in the M-Z fange.
A-L:

M-Z:

Please note: If you are having difficulty with your computer/browser opening the above links, this one will work:

Complete Social Media Book List

(http://wyldsoutheastern.blogspot.com/2015/01/complete-social-media-book-list.html

Your first task for this project is to select which of the many books offered you will read as the basis for this project. Each student must pick a unique title, and books are first come, first served by posting your selection (with the four specified items above) as comments to in response to this post before 11:59 p.m. on Wednesday, February 11th.  And if you should fail to meet the book selection deadline, you will have 10% deducted from your TOTAL GRADE on the project.

When making your book selection comment, please provide the following info (and feel free to "cut and paste" this list as the basis for your post):
  1. Your Name: (As you would want to see it online as author of the article):
  2. Full Book Title:
  3. Author(s):
  4. Link to the Book on Amazon.com: 
As students make their book selections, I will be updating the schedule posted at the following link:



The updates will be made every day or two. Please double-check this list as it will help you to determine if the book title you are interested in has been claimed previously by a classmate. If you have any questions regarding this project, please see or email me. 

Good luck!

David

21 comments:

  1. Shawn Thibodeaux

    Trust Me, I'm Lying: Confessions of a Media Manipulator

    Author: Ryan Holiday

    http://www.amazon.com/gp/product/1591846285/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1591846285&link_code=as3&tag=wyldbusine-20&linkId=524PD6ILG235MQG2

    ReplyDelete
  2. Your Name: (As you would want to see it online as author of the article):Kaitlyn Fickle
    Full Book Title: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
    Author(s): Ed Catmull; Amy Wallace
    Link to the Book on Amazon.com:
    http://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012

    ReplyDelete
  3. James Lapeyrouse

    Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

    Author: Mack Collier

    http://www.amazon.com/Think-Like-Rock-Star-Strategies/dp/0071806091/ref=sr_1_1?s=books&ie=UTF8&qid=1422024410&sr=1-1&keywords=think+like+a+rockstar&pebp=1422024421522&peasin=71806091#customerReviews

    ReplyDelete

  4. Your Name: (As you would want to see it online as author of the article): Phuong Nguyen
    Full Book Title: How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits
    Author(s): Judy Robinett
    Link to the Book on Amazon.com: http://www.amazon.com/gp/product/0071830731/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=0071830731&link_code=as3&tag=wyldbusine-20&linkId=BTO2DU5EKSW34R45

    ReplyDelete
  5. Jessica M. Reid

    Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
    Shane Snow

    http://www.amazon.com/gp/product/0062302450/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=0062302450&link_code=as3&tag=wyldbusine-20&linkId=X7PDXWL6VQPKHJ7A

    ReplyDelete
  6. Yana O.Moran

    Talk Like Ted: the 9 Public Speaking Secrets of the World’s Top Minds

    Carmine Gallo
    http://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

    ReplyDelete
  7. Kimberly Jasper

    A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

    Author: Warren Berger

    http://www.amazon.com/gp/product/1620401452/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1620401452&link_code=as3&tag=wyldbusine-20&linkId=7BVOPISIZ776J3WF

    ReplyDelete
  8. Laura Langberg

    The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

    Jennifer Aaker and Jennifer Aaker

    http://www.amazon.com/gp/product/0470614153/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=0470614153&link_code=as3&tag=wyldbusine-20&linkId=UILB6KJ4O5OQQWNB

    ReplyDelete
  9. Name: Lucas Stowe




    Title of Book: UnMarketing: Stop Marketing. Start Engaging




    Author: Scott Stratten




    Link:

    http://www.amazon.com/gp/product/1118176286/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1118176286&link_code=as3&tag=wyldbusine-20&linkId=TEJ454VHLXWL4H2W

    ReplyDelete
  10. Tselmeg Batsuuri

    Youtility: Why smart marketing is about help not hype

    Jay, Baer

    http://www.amazon.com/gp/product/1591846668/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1591846668&link_code=as3&tag=wyldbusine-20&linkId=NHIYNCUJSS6EGMLF

    ReplyDelete
  11. Megan Juneau

    #GirlBoss

    Sophia Amoruso

    http://www.amazon.com/GIRLBOSS-Sophia-Amoruso/dp/039916927X

    ReplyDelete
  12. Brandon Surrency

    Title: Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing and Fast Innovation

    Author: Joel Gurin

    http://www.amazon.com/gp/product/0071829776/ref=ox_sc_act_title_1?ie=UTF8&psc=1&smid=ATVPDKIKX0DER

    ReplyDelete
  13. Your Name: Stephen Garrett
    Full Book Title: Overworked and Overwhelmed: The Mindfulness Alternative
    Author(s): Scott Eblin
    Link to the Book on Amazon.com:
    http://www.amazon.com/gp/product/1118910664/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1118910664&link_code=as3&tag=wyldbusine-20&linkId=QBRELWKD7KWPJQ4I

    ReplyDelete
  14. Reice Matherne

    How Google Works

    Authors: Eric Schmidt and Jonathan Rosenberg

    http://www.amazon.com/gp/product/1455582344/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1455582344&link_code=as3&tag=wyldbusine-20&linkId=XKWK7NC7QGB5WMAM

    ReplyDelete
  15. Lindsay Rushing
    Overwhelmed: Work, Love, And Play When No one has the time
    Author: Brigid Schulte
    http://www.amazon.com/gp/product/0374228442/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=0374228442&link_code=as3&tag=wyldbusine-20&linkId=FJQRR3V3365I565E

    ReplyDelete
  16. Jennifer Jarreau

    Hooked: How to Build Habit-Forming Products

    Nir Eyal

    http://www.amazon.com/gp/product/1591847788/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=1591847788&link_code=as3&tag=wyldbusine-20&linkId=J44H6JRJ7GLZRYVK

    ReplyDelete
  17. Ashley R. Terrell

    The Power of Habit: Why We Do What We Do in Life and Business

    Author: Charles Duhigg

    http://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X/ref=sr_1_1?ie=UTF8&qid=1422545848&sr=8-1&keywords=The+Power+of+Habit%3A+Why+We+Do+What+We+Do+in+Life+and+Business+Author%3A+Charles+Duhigg

    ReplyDelete
  18. Jason Soto

    Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Hardcover – July 15, 2014

    david r bell

    http://www.amazon.com/gp/product/0544262271/ref=as_li_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=0544262271&link_code=as3&tag=wyldbusine-20&linkId=QZUX2XWI5Y4K5W2Q

    ReplyDelete
  19. Erin Sykes

    What Happens in Vegas Stays on YouTube Paperback – December 16, 2013
    by Erik Qualman

    http://www.amazon.com/What-Happens-Vegas-Stays-YouTube/dp/0991183509/ref=lh_ni_t?ie=UTF8&psc=1&smid=ATVPDKIKX0DER

    ReplyDelete
  20. McKay Wilkinson

    Things a Little Bird Told Me: Confessions of the Creative Mind

    Biz Stone

    http://www.amazon.com/Things-Little-Bird-Told-Confessions/dp/1455528714/ref=sr_1_1?ie=UTF8&qid=1422903485&sr=8-1&keywords=things+a+little+bird+told+me

    ReplyDelete
  21. Macy Burke

    Contagious:Why Things Catch On

    Jonah Berger

    http://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579/ref=tmm_hrd_swatch_0?_encoding=UTF8&sr=8-1&qid=1423498138

    ReplyDelete